Another fast food restaurant is coming to the City Center in downtown Minneapolis. It’s called Los Ocampo (meaning “the field“), and it’s apparently adopting this eye-catching trade dress:
That color scheme and the large, prominent non-verbal chili pepper left me wondering whether there is some sort of corporate connection with the Chili’s restaurant chain, see what I mean?
Especially, since the corporate owner of Chili’s — Brinker International — has been migrating to an almost stand alone non-verbal chili pepper logo, almost because it still adds the apostrophe and s:
What do you think? Is there a likelihood of confusion? Or is the color scheme and the prominent use of chili peppers for restaurants so common that it’s safe for Los Ocampo to play in this field?
The post Playing Trademark in a Field of Chili Peppers? appeared first on DuetsBlog.
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